Top 20 Inspirational Quotes by William O'Neil for Traders

Trader Quotes

William O'Neil, a legendary trader, entrepreneur, and author, has left an indelible mark on the world of trading and investing.
As the founder of Investor's Business Daily (IBD) and the creator of the CANSLIM trading system, O'Neil has mentored countless traders and investors, helping them achieve consistent success in the markets.

Here are the top 20 quotes by William O'Neil that will inspire, motivate, and guide traders on their journey to success.

  1. "The whole secret to winning and losing in the stock market is to lose the least amount possible when you're not right."
  2. "What seems too high and risky to the majority generally goes higher, and what seems low and cheap generally goes lower."
  3. "The best way to measure your investing success is not by whether you're beating the market but by whether you've put in place a financial plan and a behavioral discipline that is likely to get you where you want to go."
  4. "Investing isn't about beating others at their game. It's about controlling yourself at your own game."
  5. "In the stock market, you must learn to be patient, disciplined, and flexible."
  6. "Don't make the mistake of assuming a cheap stock can't go lower."
  7. "Cut your losses quickly, without hesitation. Don't waste time. When a trade doesn't work, get out."
  8. "Your objective should be to make money, not to prove you're right."
  9. "The most successful investors are not the ones who make the best predictions, but those who manage risk the best."
  10. "Most people think they need to know why a stock will go up before they buy it. What they should really be asking is, 'What is the stock's behavior telling me?'"
  11. "You don't need to be an expert in order to achieve satisfactory investment returns. But if you aren't, you must recognize your limitations and follow a course certain to work reasonably well."
  12. "When you have a great stock, the best thing you can do is let it work for you."
  13. "Buy stocks that have the best earnings, the best sales, the best profit margins, the best return on equity, and are in the best industries."
  14. "Follow the trend, don't fight it. The market is always right."
  15. "You cannot become a successful investor by following the crowd. You must think independently and develop your own convictions."
  16. "The key to making money in stocks is not to get scared out of them."
  17. "You must learn how to handle failure. You have to learn how to fail well. The best way to do this is to fail quickly and move on to the next idea."
  18. "Be quick to take losses, and slow to take profits."
  19. "Don't be afraid to sell and take a small loss when you're wrong. It's part of the game. But if you're right, ride the winners, and then cut back your spending."
  20. "Successful investing is about managing risk, not avoiding it."


The wisdom found in William O'Neil's quotes emphasizes the importance of discipline, patience, risk management, and independent thinking in achieving long-term success in trading and investing.

By internalizing these quotes and applying their lessons to your own trading journey, you can develop the skills and mindset required to navigate the challenging and often unpredictable world of financial markets.

Remember, the key to a successful trading journey is learning from the experts and continually refining your approach to find the strategy that works best for you.